Our 2050 strategic plan | Our 2050 strategy and ambitions | Our 2025 objectives | Vision, mission and values

We’re a leading provider of affordable housing in London, the south east of England and neighbouring areas. We’re primarily a group of ‘not-for-profit’ organisations, headed by Hyde Housing Association, which was established in 1967. We provide about 44,000 homes for people who might not otherwise be able to afford one, as well as delivering easy-to-use landlord services.

We’re committed to our social purpose, to becoming a truly customer-driven organisation, providing great services and ensuring our homes are safe, decent and energy-efficient. We’re guided by a set of core principles.

The housing crisis in the south east of England is a huge and longstanding problem that we cannot solve on our own. We work with others to design and build homes to a high standard, creating more affordable housing for those in the most need. The homes that we build, as well as the ones we already own, include those for shared ownership, for social rent, for outright sale and for private rent. Income from the homes we sell funds more homes and services.

Find out more about our purpose and how we operate in this short video.


We are regulated by the Regulator of Social Housing and have a strong and well-established governance structure that includes independent board members and a sector-leading resident engagement model. We also have established risk, performance management and financial planning frameworks which are overseen by specialist staff.

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