Delivering our 2050 Strategy: Our progress

Our 2050 Strategic Plan, A great home for everyone, sets out our plan for the next 30 years. Our social purpose remains unchanged – we’ll carry on providing homes people can afford; strive to ensure our homes are safe and decent; work hard to improve our services to customers; and continue to support our communities.

This year, we continued our programme of transformational change, launching our new neighbourhood approach and opening our new Customer Contact Centre, enabling us to deliver more local, joined-up services and enabling us to resolve customers' issues faster.

We also added more features to MyAccount, enabling customers to solve the majority of the most common enquiries on their phone, mobile device or computer, at a time that suits them.

We continued to invest in our homes, spending £109.2m on repairs, maintenance and improvements, and brought more repairs and maintenance services in-house, giving us more control on timeframes and quality, to improve customer satisfaction.

We remain committed to building more affordable homes. We began building 823 homes this year and delivered 630 new homes, and we are on track to deliver an average of 1,500 new homes each year.

We also launched our first inclusion strategy in February 2024, which will help us to build a culture of inclusive leadership and to support talented, ethnically-diverse colleagues to progress their careers.

  • Become a truly customer-driven provider
    • Our new Neighbourhoods and Specialist Housing Service will deliver joined-up local services
    • Our Customer Service Centre is resolving more than 80% of customer enquiries when they first get in touch
    • Nearly 11,000 repairs were raised via MyAccount, out of a total of 71,000; by the year end, a quarter of customer enquiries (where there was the option to) were raised through digital platforms
    • Our supply chain partners delivered £9.6m of social value initiatives in our communities, from project funding to volunteering and contracts for local businesses
    • 1,496 customers took part in 3,338 customer involvement activities, including a consultation on our new Customer Involvement strategy.
  • Ensure all of our homes are safe, decent and energy-efficient
    • We surveyed about 10,000 homes, more than double our original target
    • We continued to bring more repairs and maintenance services in-house; 95% of the homes we’re responsible for maintaining are now covered by Hyde colleagues
    • We carried out fire door checks and Fire Risk Appraisals of External Walls and completed fire safety remediation of buildings in Waddon, Deptford and Islington
    • We improved the energy-efficiency of homes in Maidstone, Chichester and Cambridgeshire, installing insulation and renewable energy systems
    • We were awarded a Sustainable Homes Index for Tomorrow (SHIFT) gold award, ranking seventh out of 40 organisations assessed.
  • Deliver more of the right homes, in the right places
    • We completed 630 homes
    • We started building 823 homes
    • We handed over 346 affordable homes through our innovative partnership with Brighton & Hove City Council
    • We started building hundreds of homes in Chichester and are retrofitting thousands more
    • We won the Gold Award for customer satisfaction from In-house Research for the eleventh year running and the Outstanding Achievement Award for the first time.
  • Have an efficient, high-performing and customer-driven culture
    • We published our Inclusion strategy to build a culture of inclusive leadership and support diverse colleagues
    • We improved our employee engagement score to 78%
    • Our median gender pay gap was 1.8% and median ethnicity pay gap was 5.6%
    • We moved most of our London-based operations teams to our head office, making us more efficient and productive.