Posted on 03 November 2016
The Hyde Group has scooped one of most prestigious awards in the property industry at the UK Property Awards 2016-2017 held at the Marriott Hotel, London on 28 October 2016.
Hyde competed with the best property professionals across the UK to achieve the acclaimed Five Star Award in the category ’Best Development Marketing London’ for Spring at New Stonebridge Park, the £47.1 million mixed tenure development in North West London, which delivers high quality housing and a range of outstanding community facilities.
“We’re delighted to have received this award, especially considering it is on a global scale. It really is the cherry on the cake to receive this second award in as many months for Spring at New Stonebridge Park.
“We’re proud to be providing much needed housing in a London Zone 3 area, and it is a fantastic reward for the team to be recognised for the creativity they have shown in marketing the development,” said Debbie Small, Hyde’s Sales and Marketing Director.
The success of the marketing campaign for Spring at New Stonebridge Park was due largely to a carefully researched and targeted branding concept and supporting marketing plan, as well as brand presence both in the UK and the Far East.
Spring at New Stonebridge Park consists of 164 blind tenure homes, including 39 shared ownership apartments, 55 outright sale homes and 70 affordable rent apartments (a combination which addresses housing needs in the area) as well as community facilities. It forms part of a wider £225 million regeneration scheme, which has transformed a notorious, run-down London housing estate into a vibrant, sustainable area.