Hyde Rewards in its current format has come to an end. We originally started a small pilot to test a regular prize draw for tenants who fully comply with their tenancy agreements in January 2017; this was extended as a pilot to include all tenants from September 2017. The aim of Hyde Rewards was to recognise those tenants who do the right thing, but also to create an incentive for others to follow this example.
We have taken the decision to stop the prize draw for several reasons:
- We have found little evidence the scheme has generated enthusiasm amongst tenants or there is any trend of people changing their behaviour in order to take part.
- Frequently, prize winners are unaware of Hyde Rewards or how they have qualified for the prize in spite of promotion of the scheme.
- We hoped to see changes in behaviour lead to savings in Hyde’s costs, but this is not evident.
- Involved residents have voiced doubts about the scheme because it does not take account of cases where housing benefit is paid in arrears.
- Involved residents have highlighted other priorities we should focus on to improve services, e.g. communication.
We intend to use Hyde Rewards in the year ahead to promote and incentivise specific campaigns, for example to encourage customers to adopt direct debit payments. We will consult with involved residents before any new proposals are brought forward.
This change will help us to be more inclusive, flexible and able to deliver measurable, short term benefits from the investment in the scheme.